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101. Why is it so Important to Become an Imagineer?
America Badly Needs More Imagineers America has always been one of the most innovative countries in the world, and that has been one of our greatest assets. But now as companies can reach overseas more and more they can reach for innovations overseas. And as this happens the innovativeness of the USA, and hence a […]
102. The Essential Ingredients of Imagineering Success
Overview There are four ingredients that are the most important for achieving Imagineering success. They are Creativity, Completivity, one or another aspect of STEM, and Teams. These ingredients are discussed in the following notes. Elements of Creativity Everyone agrees that creativity is important. They also tend to agree that creativity includes many different elements. Creativity […]
103. Imagineering Versus Innovation — Dictionary Definitions
Overview We need to explore the relationship between Imagineering and Innovation in detail, and a good place to start is with the dictionary definitions. We will start with Innovation, which has two definitions. INNOVATION A new idea, device, or method The act or process of introducing new ideas, devices, or methods IMAGINEERING The implementation […]
201. You Can Make It if You Want to and Try to
Overview It is very easy to assume that Imagineers are born and not made. But that is not actually true. Imagineers are primarily made and only slightly born. So becoming an Imagineer is not as hard as you might think, and is primarily up to you. High Imagineering Not Based on High Intelligence Quotient As […]
202. What it takes to become a Real Imagineer
Overview What does it take to become a real Imagineer? There are about half a dozen things that are important if you want to become a real, i.e. a serious, Imagineer. First of all you have to want to. Also you need to learn some aspect of STEM well so that you can do something. […]
203. The Tangled Web of Imagineering
The Tangled Web of Imagineering Overview As you work your way toward being an Imagineer, it will be helpful to begin to understand how Imagineering works. For obvious reasons Imagineering is somewhat more complicated and somewhat less predictable than standard engineering. These characteristics show up quite well in what I call the Tangled Web of […]
301. Imagineering: How to Profit from Your Creative Powers
Michael LeBoeuf, Berkeley Books, 1980 Overview This is one of the earlier books on Imagineering, and it is also one of the best. And because imagineering is almost timeless it is just as useful today as the day it was written. It is directed to you as someone working toward becoming an imagineer. It covers […]
302. The Innovation Secrets of Steve Jobs
Insanely Different Principles for Breakthrough Success Carmine Gallo, McGraw-Hill, 2011 Overview Since Steve Jobs is one of the most innovative Imagineers of modern times it is obviously worthwhile to try to understand his approach to invention. One positive side of this is that his innovation methods are not really insanely different but rather are fairly […]
303. To Engineer is Human
The Role of Failure in Successful Design Henry Petroski, St. Martin’s Press, 1982 Overview This is a very important book because failure is a very important factor in successful innovation. Since innovation is about new inventions that are not yet fully understood, failures are an almost inevitable part of the process of innovation. They cannot […]


This is me, Joe, at age 40, after I had been at Sperry Gyroscope for thirteen years. We had worked on about half a dozen marine engineering innovations, mostly having to do with nuclear submarines, which were brand new in that post-WWII period.
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