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101. Why is it so Important to Become an Imagineer?
America Badly Needs More Imagineers America has always been one of the most innovative countries in the world, and that has been one of our greatest assets. But now as companies can reach overseas more and more they can reach for innovations overseas. And as this happens the innovativeness of the USA, and hence a […]
102. The Essential Ingredients of Imagineering Success
Overview There are four ingredients that are the most important for achieving Imagineering success. They are Creativity, Completivity, one or another aspect of STEM, and Teams. These ingredients are discussed in the following notes. Elements of Creativity Everyone agrees that creativity is important. They also tend to agree that creativity includes many different elements. Creativity […]
103. Imagineering Versus Innovation — Dictionary Definitions
Overview We need to explore the relationship between Imagineering and Innovation in detail, and a good place to start is with the dictionary definitions. We will start with Innovation, which has two definitions. INNOVATION A new idea, device, or method The act or process of introducing new ideas, devices, or methods IMAGINEERING The implementation […]
201. You Can Make It if You Want to and Try to
Overview It is very easy to assume that Imagineers are born and not made. But that is not actually true. Imagineers are primarily made and only slightly born. So becoming an Imagineer is not as hard as you might think, and is primarily up to you. High Imagineering Not Based on High Intelligence Quotient As […]
202. What it takes to become a Real Imagineer
Overview What does it take to become a real Imagineer? There are about half a dozen things that are important if you want to become a real, i.e. a serious, Imagineer. First of all you have to want to. Also you need to learn some aspect of STEM well so that you can do something. […]
203. The Tangled Web of Imagineering
The Tangled Web of Imagineering Overview As you work your way toward being an Imagineer, it will be helpful to begin to understand how Imagineering works. For obvious reasons Imagineering is somewhat more complicated and somewhat less predictable than standard engineering. These characteristics show up quite well in what I call the Tangled Web of […]
301. Imagineering: How to Profit from Your Creative Powers
Michael LeBoeuf, Berkeley Books, 1980 Overview This is one of the earlier books on Imagineering, and it is also one of the best. And because imagineering is almost timeless it is just as useful today as the day it was written. It is directed to you as someone working toward becoming an imagineer. It covers […]
302. The Innovation Secrets of Steve Jobs
Insanely Different Principles for Breakthrough Success Carmine Gallo, McGraw-Hill, 2011 Overview Since Steve Jobs is one of the most innovative Imagineers of modern times it is obviously worthwhile to try to understand his approach to invention. One positive side of this is that his innovation methods are not really insanely different but rather are fairly […]
303. To Engineer is Human
The Role of Failure in Successful Design Henry Petroski, St. Martin’s Press, 1982 Overview This is a very important book because failure is a very important factor in successful innovation. Since innovation is about new inventions that are not yet fully understood, failures are an almost inevitable part of the process of innovation. They cannot […]
402. What is Imagineering?
What is Imagineering? Imagineering is a word that can be used in a number of different fields but it usually has the same meaning: implementing new ideas using a combination of technical skills and a creative imagination. But I like to use this term in a slightly extended way. When I use the term it […]
403. How to Make a Million Dollars
Introduction This subject was discussed briefly at the end of Chapter 12, but I would like to take it up again here and add a few details because it is an important story. The story implies that it is possible to make a million dollars carrying forward some of the ideas that have been discussed […]
304. The Two Best Books on Imagineering
Overview There are relatively few books on Imagineering. I believe that is not a problem because in my opinion if you pick the right books you won’t need a whole lot of them. It would not be a bad idea to acquire about half a dozen books on the subject, but if you want to […]
104. What’s Wrong with Innovation Books?
Overview There are an extremely large number of books on innovation. The number is so large that it tends to imply that there is something wrong in the innovation book writing process, and that happens to be true. What is wrong is discussed in this blog. Innovation for Business, but not for You The majority […]
204. The Importance of Teams to Imagineering
Overview As you have seen from the initial blogs on Imagineering, it is a subject that is rather complicated. It has very many parts. Each part itself may not be terribly difficult, but the problem is there are so many of them. That is what makes teams so valuable to Imagineering. The literature on Innovation […]
404. The Tangled Web of Imagineering
The Tangled Web of Imagineering Overview As you work your way toward being an Imagineer, it will be helpful to begin to understand how Imagineering works. For obvious reasons Imagineering is somewhat more complicated and somewhat less predictable than standard engineering. These characteristics show up quite well in what I call the Tangled Web of […]


This is me, Joe, at age 40, after I had been at Sperry Gyroscope for thirteen years. We had worked on about half a dozen marine engineering innovations, mostly having to do with nuclear submarines, which were brand new in that post-WWII period.
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